Business Administration Program

BUSINESS AMDINISTRATION
This program provides the knowledge necessary for success in modern business environments as entrepreneurs and business managers. Students will acquire specific skills related to the principles of planning and organization, finance, management, marketing, economics, and national and international markets, providing an enterprise-wide perspective. Finally, this updated program contains material that highlights the challenges facing the twenty-first-century manager building customer value and total quality, managing technology, and creating new paradigms for managing in periods of turbulence.

COURSES
Organizational Structure and Design
Human Behavior in Organizations
Business Finance & Economics
Marketing & Communication
Advertising & Public Relations
Cost & Managerial Accounting
Product & Price Management
Sales Force Management
Financial Strategic Planning
Human Resources Management
Customer Relations Management
Advertising & Promotional Strategies
Management Information Systems
Management Information Technology
Cost Effective Human Resources
Strategic Marketing Management
Legal Environment of Business
International Business Management
Positioning & Competitive Strategies
Financial Accounting & Analysis