Marketing & Communication Program

MARKETING & COMMUNICATION
This program emphasizes fresh marketing strategies and cutting-edge marketing concepts that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. It updates the latest negotiation skills for salespeople; current marketing strategies; innovative approaches to qualitative research that deepen your understanding of your customers; and hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet, etc.

COURSES
Persuasion & Media Influence
Marketing & Communication
Mass Media & Communication
Advertising & Public Relations
Internet & Online Marketing
Consumer Behavior Analysis
Product & Price Management
Sales Force Management
Customer Relations Management
Advertising & Promotional Strategies
Public Relations Communications
Database & Direct Marketing
Retailing & Channels of Distribution
Measuring Customer Satisfaction
Marketing Planning & Analysis
Strategic Marketing Management
Positioning & Competitive Strategies
Communication Effectiveness Research
Market Research Methods & Tools