New Research Reveals Americans Strong Desire to Use Food to Improve Health

Washington, D.C.,USA - While in the midst of a nationwide debate over health care, Americans are giving a clear indication that one tool they can use to improve their health is food.

According to a new International Food Information Council (IFIC) survey, eighty-nine percent of Americans agree that certain foods have benefits that go beyond basic nutrition, and may reduce the risk of disease or other health concerns, a significant increase from just two years ago.

"This year's survey findings show us that Americans are making the connection that foods can play an important role in achieving optimal health," said Elizabeth Rahavi, RD, and Associate Director of Wellness at IFIC. "Consumers' awareness of many food and health relationships has reached an all-time high."

According to the 2009 survey, the top "functional foods" named by consumers are: 1) fruits and vegetables; 2) fish, fish oil, seafood; 3) dairy (including milk and yogurt); 4) meat and poultry; and 5) herbs/spices, among others. But beyond their interest in individual foods, the research shows that people are increasingly associating them and their components with specific health benefits such as:

calcium and vitamin D for bone health;

whole grains for reduced risk of heart disease;

antioxidants for protection against free radical damage;

probiotics for digestive and immune health; and

omega-3 fatty acids for cognitive development, especially in children.

While consumers say they want to eat foods for these benefits, the data suggest they are struggling to follow through and incorporate them into their diet.

"People might be surprised to know that the foods they are already eating can have real health benefits and taste great. The key is to identify and take every opportunity to incorporate these beneficial foods - as part of your usual routine or even at special events." Some of David's suggestions include:

* top your favourite fibre-rich breakfast cereal or oatmeal with antioxidant-rich berries;

* grab a handful of nutrient- and protein-packed nuts as a healthful snack to help maintain your weight; or

* at the family cookout, enjoy a savoury hot dog smothered with colourful grilled veggies encased in a whole grain bun.

Other topics covered in the survey include Americans' top health concerns, consumer interest in 16 specific benefits provided by some foods and beverages, and awareness and consumption of 27 different diet and health relationships.